8th Oct 2018

How to successfully apply for (and set up) Google Ad Grants for Charities in the UK

If you are a non-profit or charity looking to find out more about the Google Ad Grants scheme, then this guide will help you to apply for Google Ad Grants.

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30th Aug 2018

22 Content Marketing Ideas for Your Business

It can be difficult to come up with clever content marketing ideas for your business. There isn’t always enough time in the day to sit and brainstorm and you can often hit a brick wall…

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31st Jul 2018

Nike is Revolutionising Retail: Here’s How

Nike’s latest approach to delivering the perfect in-store experience has been lauded as ‘drastic’ and a ‘new age’ for retail – but when you think about it, it’s just plain logical – which means every other retailer should be learning from this approach – and fast.

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2nd Jul 2018

How Can PR Help the Growth of your Small Business?

As a small business, it can be difficult to determine why your business needs public relations (PR). Perhaps you’re not really sure what PR is and you don’t understand what it is a PR agency…

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25th Jun 2018

9 Ways to Improve your Email Marketing Results

Did you know that on average you make £38 for every £1* invested in email marketing (Statista)? In other words, email marketing averages an ROI of 3700%. Just last year, there were 3.7 billion global…

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3rd May 2018

Social Media and Measuring Retail Sales

Social media has been prevalent worldwide for more than a decade, from the founding of Facebook in 2004 to the introduction of Instagram in 2010. And with the ever-growing presence of social media, advertising expenditure on social platforms has grown year after year. In 2017, social media ad spend made up 34.5% of total worldwide digital ad spend (Statista, 2018). But why are businesses spending so much of their budget on social media?

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19th Apr 2018

Google Analytics Conversion Probability Launches BETA

This week saw the latest BETA release of a Google Analytics report; Conversion Probability. You can find it by logging in to your Google Analytics account, opening the ‘Audience’ suite of reports, expanding the ‘Behavior’…

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5th Apr 2018

How to Create a Shoppable Feed on Your Instagram

Shopping on Instagram directly from your feed is now available in the UK after finally being rolled out across selected accounts. Already running in a similar fashion in the US for retail businesses such as…

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27th Mar 2018

10 Common Ecommerce Marketing Mistakes – and how to fix them

Global eCommerce is on the rise, with an estimation of total sales reaching $4.5 trillion by the year 2021. Now more than ever you need to be sure you are running your eCommerce site to…

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21st Feb 2018

Why Your Ecommerce Manager, SEO Agency & Web Developers Should Talk…

A recent project that has been a great example of just how powerful shared expertise can be is our Smarter Search campaign with Planet Organic.

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11th Jul 2017

Going Live | How Live Video Can Help Your Business

Yesterday Casey Neistat, YouTube Vlogger and Film Maker, went “Live” on Instagram and smashed over 17k viewers in minutes. I was one of them. For a good 3 minutes, I looked into the phone staring…

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21st Jun 2017

Affiliate Marketing Conduct 101 – What You Need To Know

Last week Instagram began testing a new tagging system that clearly labelled posts where paid content is present. This comes as part of Instagram’s attempt to introduce transparent marketing on the platform, as growing frustration…

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