Read, Learn and Grow
We share the latest news, industry insights and more from the team as well as news and views on all things ecommerce & digital marketing.
January 11, 2024
Ecommerce, Shopify, Website Design & Development
Choosing the right platform is a critical decision for any furniture and homeware brand. While there are an array of platform options available to merchants, we believe that Shopify ticks all of the boxes for sustainable growth in the furniture and homeware sector. In this blog, we take a look at the key considerations when […]
January 3, 2024
Ecommerce, Shopify, Website Design & Development
So your new Shopify store just launched. First of all, congratulations! There’s nothing quite like introducing your brand to the world and witnessing those initial sales come in. But the hard work doesn’t end here. In fact, it’s only the beginning. In this blog post, we’ll explain what happens after your site launches, how you […]
December 19, 2023
2023 was a very exciting time for SEO, with the explosion of AI generated content and all of the drama with ChatGPT and Microsoft – making AI more accessible than ever before. We’ve also seen a huge shift in the Google SERPs as they strive to reward EEAT (expertise, experience, authority and trust). In this […]
December 14, 2023
Ecommerce, Strategy & Consultancy
Expanding your ecommerce business beyond borders can open up a world of opportunities for growth and increased revenue. But venturing into the international market requires a well-thought-out strategy to navigate the complexities of different cultures, regulations, and consumer behaviours. In this guide, we’ll explore the essential steps to create a successful international ecommerce strategy for […]
December 7, 2023
Getting your product or service in front of the right audience is key to every business’s online success. Blogs are great platforms to attract very targeted communities of potential customers with particular interests. In 2023, cyber space is full of blogs on literally any topic you can imagine. Whilst there are an overwhelming amount of […]
November 27, 2023
Ecommerce, Shopify, Website Design & Development
The importance of a visually appealing and seamlessly functional online store cannot be overstated. Shopify, a leading ecommerce platform, has gained immense popularity for its user-friendly interface and robust features. While the platform offers a range of pre-designed themes, businesses looking to stand out and create a unique brand identity often turn to custom Shopify […]
November 23, 2023
Ecommerce, Shopify, Website Design & Development
Understanding the nuances between Shopify Plus and Shopify Advanced is crucial for businesses looking to scale their online presence. Both options offer cutting-edge features, but the decision to upgrade depends on various factors. In this guide, we’ll explore the key differences between Shopify Plus and Shopify Advanced and help you decide whether it’s time to […]
November 16, 2023
Ecommerce, SEO, Strategy & Consultancy
Fashion ecommerce is fast-paced and crowded, so standing out is paramount. To make it to the top of the SERPs, fashion brands need to embrace the latest trends not only in their product offering but in the world of digital marketing, too. In this blog post we’ll delve into four powerful SEO strategies that we’ve […]
November 9, 2023
The road to success is very rarely smooth sailing, no matter how easy some of your favourite brands make it look. When it comes to building, designing and running a Shopify store, there are so many elements to consider. From the outside, many high profile brands make it look effortless, but there’s always more to […]
November 2, 2023
Creative, Strategy & Consultancy
When it comes to planning and launching marketing campaigns, you should never underestimate the importance of having a creative strategy in place. A well-thought-out and data-driven creative strategy is integral to enhancing your brand and reaching its target audience. In this post, we’ll share our team’s tried-and-tested tips to planning a successful creative strategy. What […]
October 26, 2023
Ecommerce, Marketing, SEO, Strategy & Consultancy
While it’s not uncommon to see established brands dominating their industry, smaller brands are outperforming household names in the baby product sector. And the secret to their success? Content marketing. While many well-known brands fall into the trap of relying solely on reputation and word of mouth, independent brands that don’t have this advantage have […]
October 18, 2023
Creative, Strategy & Consultancy
When you think about the sportswear sector, a few big-name brands probably spring to mind. From Nike to Adidas, there’s something these sports retail giants have in common – they’ve cultivated a strong and memorable brand. While smaller sportswear brands are certainly in good company, they’re also up against very stiff competition. Success in this […]