Read, Learn and Grow
We share the latest news, industry insights and more from the team as well as news and views on all things ecommerce & digital marketing.
October 18, 2023
Creative, Strategy & Consultancy
When you think about the sportswear sector, a few big-name brands probably spring to mind. From Nike to Adidas, there’s something these sports retail giants have in common – they’ve cultivated a strong and memorable brand. While smaller sportswear brands are certainly in good company, they’re also up against very stiff competition. Success in this […]
October 13, 2023
Optimising your SEO content is essential for improving your website’s visibility in search engines and attracting organic traffic. In this guide, we’ll share our SEO team’s advice and walk you through the optimisation process step by step. On the SERPs Title tags Title tags (often called ‘meta titles’ or simply ‘titles’) are among the most […]
October 6, 2023
Ecommerce, Marketing, Strategy & Consultancy
October is well underway, which for ecommerce retailers, means Black Friday is just around the corner. A pivotal date in the retail calendar, the 24th November marks the unofficial start of the holiday shopping season. In more recent years, the the rise of ecommerce has transformed the way consumers shop during this time, with online […]
September 26, 2023
Shopify is one of the biggest ecommerce platforms on the market today, helping over two million daily users to not only build their own online stores but build their brand and cultivate an online community, too. But with various packages and pricing options available, Shopify newbies are often left questioning which is right for them. […]
September 14, 2023
Ecommerce, News, Strategy & Consultancy
The fashion industry is one of the most dynamic and rapidly evolving sectors in the UK, with ecommerce playing an increasingly pivotal role. As consumer behaviour and technology continue to evolve, it’s crucial for fashion retailers to stay ahead of the curve. In this blog post, we’ll explore the latest ecommerce trends in the UK […]
September 7, 2023
Magento, Ecommerce, Shopify, Website Design & Development
Choosing the right platform can be a game-changer for your online business. As we step into 2024, two heavyweights in the ecommerce platform arena continue to dominate the landscape: Adobe Commerce (formerly Magento) and Shopify. Both offer unique advantages, but which one is the best choice for your ecommerce venture? As Adobe Commerce and Shopify […]
August 24, 2023
Ecommerce, Shopify, Strategy & Consultancy
Running a successful ecommerce business involves more than just setting up a stunning online store. Shopify merchants are at an advantage when maximising their sales potential thanks to the Shopify App Store. By leveraging the power of Shopify apps, you can cater to various aspects of your business via simple integrations. Whether it’s enhancing the […]
August 22, 2023
Ecommerce, Strategy & Consultancy
Summer may not be over yet but the festive season is fast approaching. And while it’s the most wonderful time of the year, Christmas means a lot of hard work and preparation for ecommerce businesses. The months leading up to December provide a golden opportunity to create and execute a robust Christmas ecommerce strategy that […]
August 16, 2023
Unless you’ve been living under a rock over the past few years, the word Netflix will be very familiar to you. The streaming giant’s subscribers increase by around 10% each year, with approximately 238 million paid subscribers worldwide. The online format, lack of ads and reasonable prices have seen DVDs fall into oblivion, revolutionising the […]
August 10, 2023
Ecommerce, Strategy & Consultancy
The luxury sector has seen significant growth and transformation. As technology continues to shape consumer behaviour, luxury brands are embracing digital and omnichannel strategies to appeal to their discerning clientele. In this blog, we’ll explore the latest luxury ecommerce trends and delve into how to effectively target the luxury consumer. The luxury landscape The European […]
July 31, 2023
In the ever-evolving world of Pay-Per-Click advertising, staying ahead of the game is crucial for achieving optimal results. Google’s responsive ads offer an innovative and dynamic approach to enhance your PPC performance. In this blog post, we’ll delve into the ins and outs of responsive ads, answering essential questions to help you harness their full […]
July 20, 2023
Your customers are becoming increasingly environmentally conscious. And as a business, it may seem like a smart idea to adopt green marketing strategies to appeal to a growing market of eco-conscious shoppers. While your intentions may be pure, you need to be careful not to fall into the trap of greenwashing. It’s a practice that’s […]