Read, Learn and Grow
We share the latest news, industry insights and more from the team as well as news and views on all things ecommerce & digital marketing.
July 6, 2023
Keywords play a crucial role in the success of PPC campaigns. Chooisng the right keywords can significantly impact your campaign’s performance, click-through rates, and return on investment (ROI). But how do you choose the right keywords for PPC campaigns? In this blog post, we’ll discuss the important factors to consider, helping you optimise your targeting […]
June 29, 2023
Ecommerce, Marketing, Strategy & Consultancy
Cart abandonment can significantly impact your business’s bottom line. Studies indicate that the average cart abandonment rate across industries is 70%, and while this is a somewhat inevitable part of running an ecommerce website, there are ways and means of minimising cart abandonment and maximising conversion rate. Let’s explore ten proven strategies to help retailers […]
June 15, 2023
Ecommerce, Marketing, SEO, Strategy & Consultancy
Voice search is rapidly gaining popularity among consumers. With the rise of voice-enabled devices like smartphones, smart speakers, and virtual assistants, optimising your ecommerce website for voice search has become crucial. By adapting your online store to cater to voice search queries, you can enhance user experience, boost visibility, and drive more conversions. Let’s take […]
June 13, 2023
Ecommerce, Strategy & Consultancy
The retail landscape has undergone a profound transformation. Driven by advancements in technology and changing customer preferences, hybrid shopping is an emerging trend that’s only going to gain more traction over the coming months. Why? Because the way we shop has changed (you can read more about that in our last blog). Blending the convenience […]
May 4, 2023
Ecommerce, Strategy & Consultancy
As the world of ecommerce continues to grow, so does the competition. With so many retailers vying for customers’ attention, how can merchants stand out from the crowd? By learning from the best. According to the RXUK Top 500 2023 report by Internet Retailing, the top five retailers of the year are Amazon, Tesco, JD […]
April 25, 2023
Marketing, SEO, Strategy & Consultancy
Performing a technical SEO audit can be overwhelming, but it’s one of those things that just has to be done. If you don’t keep on top of the technical side of your website, you’ll struggle to compete in the SERPs, and miss out on valuable website traffic. In this post, explain what a technical SEO […]
December 14, 2022
Are you neglecting your loyal customers? Research shows that repeat customers generate 44% of revenue and 46% of orders, yet many brands make the mistake of putting all of their time and effort into new customer acquisition. With a difficult economy to navigate and many consumers favouring the subscription-based ecommerce model, it’s never been more […]
December 13, 2022
Shopify Plus offers an array of fresh and useful features for merchants, but what about multiple stores? Many entrepreneurs strive to run several ecommerce stores simultaneously – ideally from one place. If you’re ready to expand your business, but don’t have a solid understanding of the possibilities that can come with the Shopify Plus platform, […]
December 8, 2022
Is it time to launch your own resale platform? Resale is the latest retail trend. We’ve all heard of Depop and eBay by now, but more and more retailers are launching their own resale platforms and capitalising on the rising demand for pre-loved. From the cost of living crisis to environmental concerns, consumers want greener, […]
September 29, 2022
A true 4 day, flexible working week is just one of the reasons why employees at Venture Stream believe they are a great place to work! Newcastle upon Tyne, 29th September 2022: The 2022 UK’s Best Workplaces™ in Tech list was launched yesterday morning by Great Place to Work® UK, recognising Venture Stream among 140 […]
September 28, 2022
Think about the last time you booked a hotel stay. What were your expectations? Speed? Ease? Convenience? Unfortunately, there’s a pretty high chance you were let down by the booking experience. The basket abandonment rate in the hotel sector currently sits at over 80% – that’s around 15% higher than average for ecommerce brands. But […]
September 5, 2022
Whilst Shopify is known as a simple ecommerce solution for those looking for an ‘out of the box’ online store, Shopify Plus appeals to enterprise-level businesses due to being highly customisable in terms of aesthetic, functionality, payments and more. But can you fully customise Shopify? Shopify Plus makes it possible to customise all of the […]