Read, Learn and Grow
We share the latest news, industry insights and more from the team as well as news and views on all things ecommerce & digital marketing.
November 18, 2021
There are many reasons why an ecommerce business may choose to re-platform. Cost, functionality and security concerns all contribute to a company’s decision to make the switch. With virtually unlimited scalability, 24/7 support and an easy-to-navigate user interface, it’s not hard to see why Shopify is quickly becoming the most popular ecommerce platform around. How […]
November 11, 2021
Marketing, Strategy & Consultancy
Failure to set marketing goals is a common pitfall we see many businesses fall into. Whilst many have ambitious plans and big ideas, failure to set goals can leave your marketing campaigns without a sense of direction. A creative and well thought out marketing strategy or campaign is hugely important to your business’s success, but […]
October 28, 2021
Every business wants to find ways to make day-to-day operations as seamless as possible. B2B ecommerce provides a fast and simple way to acquire stock, usually via an online portal. Wholesaling has undergone somewhat of a revolution over recent years thanks to platforms such as Amazon, Wish and Alibaba. Whilst wholesaling has previously been thought […]
October 21, 2021
Your website’s blog is an important part of your brand’s marketing strategy. Blog posts give you the opportunity to refine your brand’s tone of voice, engage your target audience and bring traffic to your website. For ecommerce brands, your blog is the perfect place to showcase and talk about your products. But many brands fail […]
September 3, 2021
Choosing the right selling platform is a big decision for any ecommerce business. With numerous options out there, it can be difficult to know which will offer you and your customers the best experience. Two of the most prolific ecommerce platforms around are Shopify and Amazon. Whilst both have their pros and cons, the one […]
September 2, 2021
Employee wellbeing is very important to us here at Venture Stream. The past couple of years have thrown all sorts of new challenges our way, with the whole team switching to remote working due to the pandemic, which will remain an option going forward. Whilst there have certainly been difficulties, we’ve also had time to […]
August 27, 2021
Any experienced business owner knows how important branding and identity are to the success of any brand. However, failing to invest in branding is a common mistake among new business owners. The visual aspect of your business, such as logo, website design and packaging, may seem somewhat superficial or just simply not the priority in […]
August 25, 2021
Exciting things are happening at Venture Stream and we’d like to take a moment to talk about one of our latest projects. You may already know that we acquired fellow Newcastle-based digital agency, Flow Digital, back in 2018, which brought fantastic new staff to our team and a range of exciting clients to our portfolio, […]
August 19, 2021
1.75 million merchants sell on Shopify. In June, the ecommerce platform announced that a new update was imminent, and with it came a huge range of new features and themes. It was rolled out in July. The update, called Online Store 2.0, makes it easier for developers to customise storefronts, giving merchants more flexibility, creativity […]
August 11, 2021
Whilst we scratch our heads at the thought of 2022 being a mere four months away, it seems like the perfect time to reflect on another successful few months here at Venture Stream. As the company continues to grow, so does our team, and we’d like to take a moment to celebrate the three new […]
July 29, 2021
Google Analytics 4 launched in October 2020, and offers a whole host of new and innovative features. Whilst getting started with the newest version of Google Analytics is pretty straightforward, it’s important to get it right to ensure your data is being tracked correctly to avoid any gaps. Bear in mind that you’ll need to […]
July 22, 2021
When it comes to retail, there’s something that all brands have in common: they all want to get their products in front of the right people. Increased reliance on technology and the rise of online shopping has changed the way consumers discover products. In this post we take a look at everything you need to […]