Read, Learn and Grow
We share the latest news, industry insights and more from the team as well as news and views on all things ecommerce & digital marketing.
February 19, 2021
Ecommerce, Strategy & Consultancy
We recently shared a post on how to improve your Shopify reports with all of our tips and tricks for setting up and organising your Shopify data. But how do we go about analysing it all and making decisions? In this post, we explain how best to analyse ecommerce data and share three steps to […]
February 11, 2021
When it comes to Search Engine Optimisation, you may find that your mind is boggled by all of the jargon and technical terms that often get thrown around. But fear not – in this post we lay out some of the most commonly used SEO terms and explain what they mean. What are the three […]
February 4, 2021
Marketing, Strategy & Consultancy
The events of the past 11 months have had a profound impact on businesses across all industries. COVID-19 has completely altered our way of life, from the way we shop to how we market our businesses. We’ve had to adapt, diversify and react quickly to rapidly changing circumstances, but it’s likely that some of the […]
January 29, 2021
Ecommerce, Shopify, Website Design & Development
From a refresh to a complete overhaul, we have a wealth of experience building bespoke Shopify websites that solve problems and meet objectives. In this post, we offer insight into the step-by-step process of developing a Shopify store, our payment options and take a look at some of our own work with the platform. Step-by-step […]
January 20, 2021
Ecommerce, Shopify, Strategy & Consultancy
Shopify is undeniably one of the most popular ecommerce platforms around. From access to 1000s of intuitive apps, to a truly user friendly interface and the ability to handle huge transaction volumes, there is much to be applauded when it comes to Shopify. But perhaps one of the most underrated aspects of Shopify is its […]
December 23, 2020
In the words of Phoebe Buffay: happy Christmas Eve Eve! With the big day just around the corner, it’s the perfect time to reflect upon the past few weeks, which saw the launch of many Christmas marketing campaigns. To celebrate the festive season, we’ve rounded up a few of our favourite Christmas campaigns for 2020. […]
December 18, 2020
With 2021 just around the corner, many retailers are planning ahead. COVID-19 has had a huge impact on retail throughout 2020, with buying habits shifting towards a digital-first approach. It’s an exciting time for ecommerce businesses, with plenty of opportunities to make the most of the year ahead. In this post, we outline the most […]
December 10, 2020
Strategy & Consultancy, PPC, SEO
Many moons ago, running ads in search was seen as more of an optional extra. Many brands were able to generate healthy revenues by dominating the organic positions because it was pretty clear back then which results were ads and which weren’t. The latest research shows that nowadays, around 60% of people can’t distinguish between […]
December 3, 2020
In early September, we welcomed a new member to the Venture Stream team. Leighanne joined us from another ecommerce development agency, and having worked with some of the biggest ecommerce brands around, it’s safe to say she brought a wealth of experience with her. In this post, Leighanne shares a glimpse into a day in […]
November 27, 2020
Marketing, Strategy & Consultancy
As technology advances, competition increases, and the digital landscape as a whole becomes more saturated, marketers are having to come up with more creative ways to get noticed. This is where content marketing comes in. But what exactly is content marketing? The term is used to broadly refer to several types of digital content, including blogs, video […]
November 19, 2020
Shopify is one of the most popular ecommerce platforms around. But with several different plans on offer, it can be difficult to know which is right for your business. Shopify Plus is the priciest option, but also offers the most capabilities, which poses the question: is Shopify Plus worth it? In this post, we break […]
November 12, 2020
Strategy & Consultancy, Marketing
The average basket abandonment rate is almost 80%. Whilst abandoned shopping baskets are inevitable when running an ecommerce business, many merchants have turned to automated emails over the past decade to convert shoppers who never quite made it to the checkout. In this post, we explain what email automation and remarketing actually mean, and how […]