Read, Learn and Grow

Venture Stream Blog

We share the latest news, industry insights and more from the team as well as news and views on all things ecommerce & digital marketing.

How to analyse ecommerce data

February 19, 2021

How to Analyse Ecommerce Data

Ecommerce, Strategy & Consultancy

We recently shared a post on how to improve your Shopify reports with all of our tips and tricks for setting up and organising your Shopify data. But how do we go about analysing it all and making decisions?   In this post, we explain how best to analyse ecommerce data and share three steps to […]

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SEO Terminology Explained

February 11, 2021

SEO Terminology Explained

SEO

When it comes to Search Engine Optimisation, you may find that your mind is boggled by all of the jargon and technical terms that often get thrown around. But fear not – in this post we lay out some of the most commonly used SEO terms and explain what they mean. What are the three […]

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How your marketing strategy may change post pandemic

February 4, 2021

How Your Marketing Strategy May Change Post Pandemic

Marketing, Strategy & Consultancy

The events of the past 11 months have had a profound impact on businesses across all industries.  COVID-19 has completely altered our way of life, from the way we shop to how we market our businesses. We’ve had to adapt, diversify and react quickly to rapidly changing circumstances, but it’s likely that some of the […]

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Insight into Shopify Builds

January 29, 2021

An Insight into Shopify Builds at Venture Stream

Ecommerce, Shopify, Website Design & Development

From a refresh to a complete overhaul, we have a wealth of experience building bespoke Shopify websites that solve problems and meet objectives. In this post, we offer insight into the step-by-step process of developing a Shopify store, our payment options and take a look at some of our own work with the platform.  Step-by-step […]

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Shopify Reporting

January 20, 2021

How to Improve Your Shopify Reports

Ecommerce, Shopify, Strategy & Consultancy

Shopify is undeniably one of the most popular ecommerce platforms around. From access to 1000s of intuitive apps, to a truly user friendly interface and the ability to handle huge transaction volumes, there is much to be applauded when it comes to Shopify.  But perhaps one of the most underrated aspects of Shopify is its […]

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Best Christmas Campagins

December 23, 2020

Best Christmas Campaigns 2020

Marketing

In the words of Phoebe Buffay: happy Christmas Eve Eve! With the big day just around the corner, it’s the perfect time to reflect upon the past few weeks, which saw the launch of many Christmas marketing campaigns.  To celebrate the festive season, we’ve rounded up a few of our favourite Christmas campaigns for 2020.  […]

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Important Ecommerce Dates 2021

December 18, 2020

Important Ecommerce Dates 2021

Ecommerce, Marketing

With 2021 just around the corner, many retailers are planning ahead.  COVID-19 has had a huge impact on retail throughout 2020, with buying habits shifting towards a digital-first approach. It’s an exciting time for ecommerce businesses, with plenty of opportunities to make the most of the year ahead. In this post, we outline the most […]

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How do SEO & PPC work together?

December 10, 2020

Six Ways PPC & SEO Can Work Together

Strategy & Consultancy, PPC, SEO

Many moons ago, running ads in search was seen as more of an optional extra. Many brands were able to generate healthy revenues by dominating the organic positions because it was pretty clear back then which results were ads and which weren’t. The latest research shows that nowadays, around 60% of people can’t distinguish between […]

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Q&A

December 3, 2020

4 Months as Senior Project Manager: a Q&A with Leighanne

About Us

In early September, we welcomed a new member to the Venture Stream team.  Leighanne joined us from another ecommerce development agency, and having worked with some of the biggest ecommerce brands around, it’s safe to say she brought a wealth of experience with her.  In this post, Leighanne shares a glimpse into a day in […]

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What is content marketing?

November 27, 2020

What is Content Marketing?

Marketing, Strategy & Consultancy

As technology advances, competition increases, and the digital landscape as a whole becomes more saturated, marketers are having to come up with more creative ways to get noticed. This is where content marketing comes in. But what exactly is content marketing? The term is used to broadly refer to several types of digital content, including blogs, video […]

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Is Shopify Plus Worth It?

November 19, 2020

Is Shopify Plus Worth It?

Ecommerce, Shopify

Shopify is one of the most popular ecommerce platforms around. But with several different plans on offer, it can be difficult to know which is right for your business. Shopify Plus is the priciest option, but also offers the most capabilities, which poses the question: is Shopify Plus worth it? In this post, we break […]

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How email automation & retargeting can increase revenue

November 12, 2020

How to Increase Revenue Through Email Automation & Remarketing

Strategy & Consultancy, Marketing

The average basket abandonment rate is almost 80%.  Whilst abandoned shopping baskets are inevitable when running an ecommerce business, many merchants have turned to automated emails over the past decade to convert shoppers who never quite made it to the checkout.  In this post, we explain what email automation and remarketing actually mean, and how […]

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