Read, Learn and Grow
We share the latest news, industry insights and more from the team as well as news and views on all things ecommerce & digital marketing.
November 27, 2020
Marketing, Strategy & Consultancy
As technology advances, competition increases, and the digital landscape as a whole becomes more saturated, marketers are having to come up with more creative ways to get noticed. This is where content marketing comes in. But what exactly is content marketing? The term is used to broadly refer to several types of digital content, including blogs, video […]
November 19, 2020
Shopify is one of the most popular ecommerce platforms around. But with several different plans on offer, it can be difficult to know which is right for your business. Shopify Plus is the priciest option, but also offers the most capabilities, which poses the question: is Shopify Plus worth it? In this post, we break […]
November 12, 2020
Strategy & Consultancy, Marketing
The average basket abandonment rate is almost 80%. Whilst abandoned shopping baskets are inevitable when running an ecommerce business, many merchants have turned to automated emails over the past decade to convert shoppers who never quite made it to the checkout. In this post, we explain what email automation and remarketing actually mean, and how […]
November 5, 2020
The idea of bidding on your own brand has been somewhat controversial in the past. These days, brand bidding is very much a part of any successful PPC strategy. In this post we explain why, and offer six reasons to incorporate brand keywords into your paid search activities. 1. Brand terms help you to dominate […]
October 30, 2020
It’s almost ‘the most wonderful time of the year’ and for marketers, holidays are always a great opportunity to take advantage of huge spikes in search volume, connect with customers and get creative. But, the process of crafting a successful campaign and breaking through the thousands of Halloween focused content can make even the most […]
October 9, 2020
Ecommerce, Strategy & Consultancy
October has arrived which means the countdown to the biggest event in retail is officially on. Whilst the sheer mention of Black Friday can instill a mix of excitement and fear within any person working in retail, it’s undeniably one of the most important days of the year for many businesses. With the onset of […]
September 23, 2020
A new app release from Shopify may help merchants deliver local orders more efficiently. The Shopify Local Delivery app can be used from both the Shopify admin and the Shopify mobile app, as long as you have Local Delivery set up in your store. Merchants can use it to create order lists, map delivery locations […]
September 15, 2020
Wondering what it takes to develop a winning PPC strategy for an ecommerce business? Follow our simple, eight step guide to boost your PPC campaigns and get the most out of your budget. Step 1: Keyword research A successful PPC campaign is built on thorough keyword research. Keywords can be split into the following categories: […]
August 10, 2020
Which metro station is nearest to quayside landmark, The Baltic? If you think you know the answer, then we’ve got the game for you! We’re excited to announce that Venture Stream has partnered with Nexus to develop a new online game, Station Master, as part of the Tyne & Wear Metro’s 40th anniversary celebrations. Station […]
August 7, 2020
Venture Stream is delighted to announce that it has landed a new client, WAU Bike, beating several London and Nottingham-based agencies for the contract. This latest addition to our portfolio follows a succession of new client wins including Mattersmith and 3Way. Based in Nottingham, WAU specialises in creating innovative electric bikes and accessories. Equipped with […]
July 29, 2020
Employee wellbeing is so important to us here at Venture Stream and we pride ourselves on being a ‘family first’ agency, making sure the ideal work-life balance is struck for all on the team. Whilst we’ve always done our best to allow our staff the flexibility they need to balance work and personal life, traditionally […]
July 21, 2020
We’re thrilled to announce that Venture Steam has hired and onboarded four new members of staff during lockdown, bringing our full-time team to 23. As Venture Stream continues to grow, we’re joined by four new members of staff across our digital marketing, creative and website development departments. Liam Cottrell joins us as Frontend Developer from […]