Having recently re-launched their online shop, Planet Organic have taken the next step to growing their webshop sales by appointing Venture Stream as strategic and hands-on consulting partners to help further develop and run the online retail business and supporting digital marketing channels.
Founded by Renée Elliott, Planet Organic first opened the doors to its Westbourne Grove store in 1995, with a mission to offer the best and widest range of organic foods available. Fast forward nine years and they now operate from 6 physical retail locations across London, as well as their newly re-launched, progressive, responsive e-commerce website. They stock an impressive collection of organic groceries, health and beauty products, from well-known brands including Clipper, Pukka Herbs, Green People, Weleda, Ecover, Suma and more.
Venture Stream has engaged with Planet Organic to provide initial strategy and digital marketing channel set-up and implementation; encompassing direct management of Search Engine Optimisation, Pay Per Click marketing and Affiliate marketing, as well as strategic optimisation in support of email marketing, conversion rate optimisation and social media marketing.
“It’s a great challenge and opportunity working with Planet Organic, a pioneering alternative to supermarket chains. We’re excited to be working in partnership with the Planet Organic team to build its online retailing business in London expanding to a national scale.”
— Vic Morgan, MD, Venture Stream
As well as a wealth of digital marketing and e-commerce experience, the Venture Stream team have a complementary shared history of working in the ethical shopping sector for many years, which will give us the edge when helping to accelerate the growth of the online business.