Frugi: Search Marketing
Frugi is an ethical clothing company that prides itself on producing good quality organic clothing for babies, toddlers and Mums.
Challenge
Venture Stream has been working with organic children’s clothing brand, Frugi, for over two years, across the marketing mix, including PPC, SEO Consultancy, Digital Strategy and E-Commerce Consultancy.
Solution
We took over the management of Frugi’s affiliate programme in February 2014, and have grown and improved the performance of the channel.
Results
- Increased traffic via the affiliate channel by 51.17% year on year
- Increased affiliate channel revenue by 318% year on year
- Increased number of transactions via the channel by 160.74% year on year
- Increased number of first time customers via the channel by 25.93%
- Increased conversion rate via the channel by 72.47%
- 51.17% Increased traffic through affiliates
- 318% Increased affiliate channel year on year
- 160.74% Number of transactions YOY
- 25.93% Increased number of first time customers
- 72.47% Increased conversation rate