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Learn how to grow your ecommerce business through email marketing.
This step-by-step guide will tell you how email marketing can help you to optimise your customer shopping experience, increase online conversions and boost in-store footfall.
This comprehensive guide will cover:
- Ultimately, email marketing can help you to optimise your customer shopping experience, increase online conversion and boost in-store footfall. This introductory guide will show you how and will cover the following topics:
- How to create and build your (compliant!) email marketing contacts list
- How to create your newsletters and how often to send them out
- How to measure success – integrating ecommerce and Google Analytics tracking into your email campaigns.
As the UKs largest organic supermarket, Planet Organic operates in a growing and increasingly competitive market - Venture Stream's track record consulting in this environment was a big reason why we appointed them as our ecommerce and marketing agency, so they could focus on what they do best and our internal teams could do the same. As architects of our overall technology roadmap and ecommerce strategy and as our digital marketing manager, their team has been instrumental in growing our online business, with traffic and conversion rate both doubling in the 2 years we've worked together, resulting in an uplift in online sales of over 180%. Peter Marsh, CEO at Planet Organic LtdView this case study