3rd May 2018

Social Media and Measuring Retail Sales

Social media has been prevalent worldwide for more than a decade, from the founding of Facebook in 2004 to the introduction of Instagram in 2010. And with the ever-growing presence of social media, advertising expenditure on social platforms has grown year after year. In 2017, social media ad spend made up 34.5% of total worldwide digital ad spend (Statista, 2018). But why are businesses spending so much of their budget on social media?

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19th Apr 2018

Google Analytics Conversion Probability Launches BETA

This week saw the latest BETA release of a Google Analytics report; Conversion Probability. You can find it by logging in to your Google Analytics account, opening the ‘Audience’ suite of reports, expanding the ‘Behavior’…

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5th Apr 2018

How to Create a Shoppable Feed on Your Instagram

Shopping on Instagram directly from your feed is now available in the UK after finally being rolled out across selected accounts. Already running in a similar fashion in the US for retail businesses such as…

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27th Mar 2018

10 Common Ecommerce Marketing Mistakes – and how to fix them

Global eCommerce is on the rise, with an estimation of total sales reaching $4.5 trillion by the year 2021. Now more than ever you need to be sure you are running your eCommerce site to…

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20th Mar 2018

Wasim Murtaza Joins Venture Stream as PPC Executive

Venture Stream’s continued expansion sees Wasim Murtaza join the team as PPC Executive. Previously working in-house in a marketing and business development role at a law firm, Wasim moves to agency side, seeking to broaden…

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8th Mar 2018

More search interest in KFC than Brexit: 10 Interesting Google Trends Maps from 2018 so far

Venture Stream uncovers some interesting Google Trend maps from 2018 so far that show just how interested we are in certain topics compared to others.

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27th Feb 2018

North East Online Marketplace ‘That’s Champion Pet’ Welcomes 50th Partner

Our local marketplace, ThatsChampionPet.co.uk, has agreed a partnership with its 50th local brand just one year after launching.

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23rd Feb 2018

How Not To SEO, By Jack Pantysniffer

We stumbled across some suspicious looking blog posts by ‘Jack Pantysniffer’ – and here’s what we found…

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21st Feb 2018

Why Your Ecommerce Manager, SEO Agency & Web Developers Should Talk…

A recent project that has been a great example of just how powerful shared expertise can be is our Smarter Search campaign with Planet Organic.

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16th Feb 2018

5 Ways to Optimise Your AdWords Account

So you’ve mastered the basics of AdWords marketing. Your account is up and running, you’ve embedded tracking and are successfully monitoring traffic and goal completions, you’ve got a handle on your spend through bids and…

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15th Feb 2018

4 Tips for Apprentices Stepping into the World of Digital Marketing

Taking your first footsteps into the world of work can seem like a daunting prospect. Over the course of this blog, I intend to share my honest thoughts and feelings of my experience as a digital marketing apprentice so far!

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7th Feb 2018

How Your Facebook Page Content Will Be Reduced and What Your Brand Can Do

In recent social media news, there has been lots of talk on the latest Facebook algorithm change. Much like Google, these algorithm changes are ongoing tweaks that ensure we as the users are never able…

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